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Dalrymples Sales Management: Concepts and Cases by William L. Cron pdf
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Dalrymples Sales Management: Concepts and Cases by William L. Cron is a comprehensive textbook that provides a thorough overview of sales management principles and practices. The book covers a wide range of topics, including sales strategy development, sales force organization, sales forecasting, and sales performance evaluation. It also includes numerous real-world case studies that help students apply theoretical concepts to practical situations. With its practical approach and in-depth coverage of key sales management concepts, this book is a valuable resource for students studying sales management and professionals looking to enhance their sales management skills.
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