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Marketing: Marketing in the 21st Century (with Online eBook Printed Access Card) by Evans, Joel R. pdf
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Marketing in the 21st Century by Joel R. Evans is a comprehensive guide that explores the evolving landscape of marketing in the digital age. The book covers a wide range of topics including traditional marketing principles, consumer behavior, market research, global marketing, and the integration of technology in marketing strategies. With a focus on practical applications and real-world examples, the book provides readers with a solid understanding of how marketing has evolved and how businesses can leverage digital tools and platforms to reach their target audiences more effectively. The inclusion of an Online eBook Printed Access Card also allows readers to access additional resources and materials to enhance their learning experience. Overall, Marketing in the 21st Century is a valuable resource for students, professionals, and anyone looking to stay current with the latest trends and strategies in marketing.
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