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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) by Dave Chaffey pdf
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E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) by Dave Chaffey is a comprehensive guide that covers all aspects of electronic business and online commerce. This book explores the strategic management of e-business and e-commerce, providing insights into the latest trends and developments in the digital marketplace. It offers practical guidance on how to develop effective strategies for online businesses, implement successful e-commerce platforms, and optimize digital marketing efforts. Chaffey's book also delves into the technological, legal, and ethical considerations that businesses must address when operating in the online space. With case studies, real-world examples, and practical advice, this edition provides a valuable resource for students, professionals, and entrepreneurs seeking to succeed in the fast-paced world of e-business and e-commerce.
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