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Business Research Methods (with Qualtrics Card) by Zikmund, William G. pdf
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Business Research Methods (with Qualtrics Card) by Zikmund, William G. is a comprehensive guide that provides students and professionals with a practical and systematic approach to conducting research in the business field. The book covers various research methods, including qualitative and quantitative techniques, data collection, analysis, and interpretation. One of the key features of this book is the inclusion of a Qualtrics Card, which offers access to the popular online survey platform for hands-on experience with designing and implementing surveys. Additionally, the book emphasizes the importance of ethical considerations in research, as well as the relevance of research findings in making informed business decisions. Overall, Business Research Methods is a valuable resource for anyone looking to enhance their research skills and knowledge in the business domain.
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