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Consumer Behavior by Frank Kardes pdf
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Consumer Behavior by Frank Kardes is a comprehensive and insightful book that explores the various factors influencing consumer behavior. The author delves into the psychological, social, and cultural aspects that shape how individuals make decisions when purchasing goods and services. Kardes provides a thorough analysis of how consumers process information, form attitudes, and make choices, drawing on research from multiple disciplines such as psychology, economics, and sociology. Additionally, the book discusses the impact of marketing strategies, advertising, and branding on consumer behavior, highlighting the importance of understanding consumer motivations and preferences. With its practical examples and case studies, Consumer Behavior by Frank Kardes offers valuable insights for marketers, researchers, and students seeking to better understand the complexities of consumer decision-making.
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