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Convention Sales and Services by Milton T. Astroff pdf
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Convention Sales and Services by Milton T. Astroff is a comprehensive guide that provides valuable insights and practical strategies for professionals in the convention and hospitality industry. The book covers various aspects of convention sales and services, including the importance of understanding the needs and expectations of clients, effective marketing and promotional techniques, and the role of technology in enhancing the convention experience. Astroff also delves into the intricacies of managing convention services, from coordinating logistics to ensuring seamless execution. With real-world examples and case studies, this book serves as a valuable resource for both seasoned professionals and those new to the field, offering a wealth of knowledge and best practices to optimize sales and services in the convention industry.
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