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Marketing: An Introduction (10th Edition) by Gary Armstrong pdf
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Marketing: An Introduction (10th Edition) by Gary Armstrong is a comprehensive and up-to-date textbook that provides a thorough introduction to the principles of marketing. The book covers key topics such as the marketing environment, consumer behavior, marketing research, segmentation, targeting, positioning, and the marketing mix. It also delves into contemporary issues in marketing, such as digital marketing, social responsibility, and sustainability. The text is written in a clear and accessible style, making it suitable for students at all levels of study. With its practical examples, case studies, and exercises, the book helps students apply marketing concepts to real-world situations. Overall, Marketing: An Introduction offers a solid foundation in marketing theory and practice, making it an essential resource for anyone studying or working in the field of marketing.
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