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Visual Merchandising and Display by Pegler, Martin M. pdf
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Visual Merchandising and Display by Pegler, Martin M. is a comprehensive guide that explores the importance of visual merchandising in the retail industry. The book covers various aspects of visual merchandising, including the principles of design, the psychology of consumer behavior, and the use of color and lighting to create appealing displays. It also delves into the role of visual merchandising in branding and marketing, as well as its impact on sales and customer experience. With practical tips, case studies, and examples, this book serves as a valuable resource for retailers looking to enhance their store layouts and attract customers through effective visual merchandising strategies. It is a must-read for anyone in the retail industry who wants to understand the power of visual merchandising in driving business success.
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